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Microsoft’s CEO compared Xbox to TikTok — and the internet is confused for the wrong reason (here's why)

Microsoft’s CEO compared Xbox to TikTok — and the internet is confused for the wrong reason (here's why)
Update: 2025-10-31
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Yes, Xbox competes with TikTok and other forms of social media. But the reason TikTok is winning is because Microsoft refuses to be more social and culturally open — It's no surprise Roblox and Steam are eating Xbox's lunch. Microsoft is VERY uncool.
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